DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Enterprise AEO: Managing Brand Visibility at Scale When AI Becomes the Buyer's First Stop
Your brand just got ghosted by ChatGPT. When a CTO asks Perplexity for recommendations and you don't appear in the answer, you've been ghosted in the only way that matters in 2026: you don't exist in the consideration set. Here's how enterprise teams are fighting back.
Demandbase for Sales: When Your Sellers Finally Get the Same Playbook as Marketing
Sales reps spend only 28% of their time actually selling. Demandbase thinks it has the solution, and for CMOs tired of the marketing-sales blame game, it's a bet worth watching.
Your Buyers Already Made the Shortlist. You Just Weren't Invited.
While you were reviewing your pipeline, a procurement manager asked ChatGPT for vendor recommendations, and your name didn't come up. With 92% of B2B buyers now using AI to shape their shortlists, the deals are 80% decided before your SDR even picks up the phone.
B2B Marketing Measurement: Future-Proof Your Strategies
That 14-point gap between marketing's confidence and finance's trust? It's not a data problem, it's a vocabulary problem, a timing problem, and a governance problem rolled into one. Here's how to build measurement that actually survives the CFO meeting.
Demandbase's Advanced Reporting for Advertising: What the Embedded Looker Instance Actually Changes
Most B2B ad dashboards tell you how much you spent, not whether it moved accounts toward revenue. Demandbase's embedded Looker instance promises to close that gap, here's what the four pre-built dashboards actually do and whether they'll change your board conversations.
Jon Miller's 2026 Playbook: When Your Next Lead Might Be a Bot
The man who co-founded Marketo is telling us the B2B marketing playbook is obsolete. Your next qualified lead might not be a person, it might be an AI agent doing vendor research on behalf of a buying committee that hasn't even decided they have a problem yet.
Meta Wants to Run More of Your Marketing. Here's the CFO Question Nobody's Asking.
Meta's Advantage+ suite promises effortless ROAS gains, but when the algorithm controls targeting, creative, and budget, how do you prove the lift is real? Before your CFO asks the hard questions, here's the framework you need.
Google's AI Video Dubbing in Asset Studio: A CFO-Ready Assessment
Google's new AI video dubbing in Asset Studio just collapsed the economics of international video campaigns. When 82% of buyers prefer ads in their native language, the question isn't whether to localize, it's which markets justify the media spend.
Proving the Value of Paid Search With Incrementality Testing
Your Google Ads dashboard is lying to you, not maliciously, but structurally. Incrementality testing offers something your CFO will actually accept: proof of what your paid search spend caused, not just what it touched.