DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
AI Search Optimization: A 30-Day Plan for B2B SaaS Teams
I asked ChatGPT for software recommendations last week. My company wasn't mentioned. Neither was our biggest competitor who outspends us three-to-one. The playing field just got reshuffled, and here's your 30-day plan to get back in the game.
Google AI Mode Ads: The CFO-Safe Briefing
Your ads might be invisible to a billion monthly queries, and your reporting won't even tell you. Here's the CFO-ready breakdown on Google AI Mode eligibility, the measurement gap you need to solve, and a two-week pilot plan to capture this growing surface before your competitors do.
Enterprise AEO: Managing Brand Visibility at Scale When AI Becomes the Buyer's First Stop
Your brand just got ghosted by ChatGPT. When a CTO asks Perplexity for recommendations and you don't appear in the answer, you've been ghosted in the only way that matters in 2026: you don't exist in the consideration set. Here's how enterprise teams are fighting back.
Agentic CTV Buying Is Live. Here's What the First Campaigns Actually Look Like.
AI agents are already running live CTV campaigns, and the spend is real. But while the tech is production-ready, the governance frameworks aren't. Here's what CMOs need to know about risk budgets, proof gaps, and who eats the loss when measurement can't keep up.
How to Become the Answer in AI Search: The ASC Framework
Your competitor just got cited by ChatGPT three times. You didn't. Not because your content is worse, but because it wasn't structured to be extracted. Here's the framework that changes that.
LinkedIn Ads Conversion Tracking: Insight Tag, CAPI, and the B2B Attribution Gap
Your LinkedIn Campaign Manager shows 300 demo requests while your CRM shows 14 opportunities, and neither number tells the whole story. Here's why the B2B attribution gap isn't a technical problem, it's structural, and what you can actually do about it.
The Martech Landscape Just Flatlined. Here's Why That's Actually the Interesting Part.
For fifteen years, the martech landscape looked like a hockey stick drawn by a true believer. Then 2026 happened and the line went flat. But underneath that near-zero growth? The market is churning like a washing machine on spin cycle, and the implications for your AI strategy are hiding in plain sight.
Jon Miller's 2026 Playbook: When Your Next Lead Might Be a Bot
The man who co-founded Marketo is telling us the B2B marketing playbook is obsolete. Your next qualified lead might not be a person, it might be an AI agent doing vendor research on behalf of a buying committee that hasn't even decided they have a problem yet.
Whatever Happened to Good Old-Fashioned Retail? The AI Reckoning Nobody Saw Coming
AI-driven traffic to retail sites grew 393% year-over-year, and those visitors now convert 42% better than traditional channels. The discovery layer is being reintermediated, and if your product isn't in the AI's curated answer, you might as well not exist.