DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
How to Build a DTC Attribution Stack That Scales Past $55M
Your Meta dashboard says 4x ROAS. Shopify says 1.8x. Your CFO says neither matches the bank account. Here's how to build a three-layer attribution stack that actually survives board meetings.
AI Mode Sends a Different Visitor. Your Website Wasn't Built for Them
A billion people are using Google's AI Mode, arriving at your website having already compared you to competitors, and your homepage is still asking if they'd like to subscribe to a newsletter. That 42% conversion premium? You're bleeding it dry with funnels built for visitors who no longer exist.
LinkedIn's Bot Problem Is Your CAC Problem
Your LinkedIn campaigns look healthy until your sales team starts calling those leads. New data reveals LinkedIn's bot problem is costing B2B marketers thousands in wasted spend and inflated pipeline forecasts.
Google Just Bought You Five More Months on DSA. Here's How to Spend Them.
Google pushed the DSA migration deadline to February 2027, but this isn't a reprieve, it's a runway extension. Here's the phased testing framework you need to migrate on your terms instead of scrambling when the deadline hits.
The Growth Playbook Nobody Wants to Hear: Why Your SaaS Strategy Is Probably Backwards
Most SaaS companies are burning $2 in sales and marketing for every $1 of new ARR while AI-native competitors like Cursor hit $2B ARR with just 30 employees. The growth playbook has fundamentally changed, and if you're still running 2019 strategies, you're already losing.
The 15% AI Budget That 70% of CMOs Aren't Ready to Spend
Seventy percent of CMOs say AI leadership is critical for 2026, yet the same percentage admits they're not ready to scale AI effectively. We're pouring 15.3% of budgets into AI while lacking the foundations to make it work, like buying a Ferrari before learning to drive stick.
How to Build Topical Authority in the AI Search Era (7 Steps)
Great Jones makes gorgeous Dutch ovens that Vogue and Bon Appétit love, yet ChatGPT won't recommend them. It's not a quality problem, it's a pattern problem, and it's why your B2B content strategy needs a complete overhaul for the AI search era.
The AI SEO Strategy That Helped a SaaS Company Generate 302 Monthly Demos
When 51% of B2B buyers start their vendor research in AI chatbots instead of Google, traditional SEO isn't enough anymore. Here's how one SaaS company cracked the code on AI engine optimization and doubled their monthly demos.
Google Just Showed Us the Future of Search. Businesses Weren't Invited to the Demo.
Google's I/O demos revealed a future where customers buy your products without ever visiting your website. While the AI was impressive, somewhere a CMO is staring at a whiteboard wondering what they're supposed to optimize for now.