BrandWorks

Schrödinger's Marketing: When Brands Want to Be In and Out of the Closet

Major brands are pulling back from public Pride support while quietly targeting LGBTQ+ consumers online, a $1.4 trillion market that's watching every move. When 88% of LGBTQ+ consumers notice the retreat and 75% are ready to vote with their wallets, this corporate cowardice creates a massive opportunity for authentic brands.