PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
Samsung's Programmatic Home Screen Play: What It Means for Your CTV Budget
Samsung's home screen ad inventory is going programmatic in Q3 2026, and the first thing viewers see when they power on their TV is about to become biddable. This isn't just another CTV placement, it's prime real estate that demands a completely different budget conversation.
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