PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
The One Google Ads Setting That's Bleeding Your Budget
Your paid search campaigns are probably serving ads to people who will never become customers, not because your targeting is wrong, but because Google's default location setting is designed to maximize reach, not relevance. Changing a single dropdown can cut invalid clicks by half.
How A B2B SaaS Company Cut CPL While Keeping Strategic Control With Done-With-You Google Ads
A B2B SaaS company spending $30K-$80K monthly on Google Ads discovered their paid search contributed almost nothing to closed revenue. Here's how they rebuilt around pipeline metrics and cut cost per qualified lead by 36% without losing strategic control.
The B2B Paid Search Playbook: How to Stop Burning Money and Start Building Pipeline
Most B2B marketers treat Google Ads like a slot machine, feeding it budget and hoping for qualified leads to tumble out. The playbook that crushed it in 2019 is collecting dust for a reason—the game has changed, and if you’re still running campaigns like it’s the pre-privacy era, you’re lighting you
Google Ads for SaaS: The Math Your CFO Needs Before You Spend a Dollar
Google Ads can torch your budget or build a predictable pipeline—the difference is doing the math first. Before you bid on a single keyword, you need product-market fit, sufficient margin, and validated commercial intent demand.
The B2B Paid Search Playbook: How to Stop Burning Money and Start Building Pipeline
Most B2B paid search campaigns are optimised for the wrong metrics. This playbook shows you how to rebuild your approach around pipeline, not click-through rate.