PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
ChatGPT Ads: The CFO-Safe Pilot Plan
OpenAI's ad platform just went from $200K enterprise experiments to self-serve CPC bidding for any US business. I've pulled apart the mechanics, pricing, and measurement infrastructure, here's what the math actually looks like for your pipeline.
ChatGPT Ads: What the Numbers Mean for Your 2026 Budget
OpenAI's ad pilot hit $100 million in annualized revenue in under two months, with CPCs dropping from $60 CPM to $3-5 per click. The question isn't whether ChatGPT ads matter—it's whether you can afford to wait while competitors figure out the math.
If Retargeting Were a Casino Game, the House Would Always Win (and You’d Still Feel Lucky)
Retargeting and the Illusion of Digital Marketing WinsThe Slot Machine of Digital MarketingLet’s play a quick game. Imagine you’re at a Vegas slot machine, but every time you pull the lever, the machine flashes WINNER! — even if you only get your own quarter back. You’d feel pretty good, right?