PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
Creator Native & Programmatic Boost Campaign Guide
Most B2B buyers have trained themselves to ignore display ads, but they'll spend real time with credible content that helps them solve problems. Here's how to build native campaigns that earn trust while you sleep, and the CFO-safe math to prove they work.
Google Ads for SaaS: The Math Your CFO Needs Before You Spend a Dollar
Google Ads can torch your budget or build a predictable pipeline—the difference is doing the math first. Before you bid on a single keyword, you need product-market fit, sufficient margin, and validated commercial intent demand.
The Best B2B Performance Marketing Agencies in 2026: A CMO’s No-BS Guide
Finding a performance marketing agency in 2026 is like dating in your forties—you know the red flags and you’re done with big talkers who can’t deliver. Here’s my no-BS guide to agencies that actually move the needle on revenue, not vanity metrics.
PPC Campaign Strategy in 2026: The CFO-Safe Playbook for B2B Marketers
Most B2B teams are still measuring paid search like it’s 2019, optimizing for form fills instead of pipeline, and wondering why Finance keeps asking uncomfortable questions about CAC payback. Here’s how to build a PPC strategy that survives CFO scrutiny and actually moves revenue.