PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
B2B Paid Advertising 2026: 5 Questions to Audit Your Mix
Forty-seven percent of B2B SaaS marketing leaders are increasing ad budgets while headcount shrinks. If you can't answer five basic questions about your paid mix without pulling up a spreadsheet, you're flying a $2 million plane by looking out the window.
The Sales Feedback Loop That Turns PPC Leads Into Pipeline
Your Google Ads account is probably optimizing for the wrong thing. The keyword that produces the most form fills is rarely the keyword that produces the most pipeline, and that gap is where marketing budgets go to die.
How A B2B SaaS Company Cut CPL While Keeping Strategic Control With Done-With-You Google Ads
A B2B SaaS company spending $30K-$80K monthly on Google Ads discovered their paid search contributed almost nothing to closed revenue. Here's how they rebuilt around pipeline metrics and cut cost per qualified lead by 36% without losing strategic control.
Google Ads for B2B: The Math Your CFO Actually Wants to See
Most B2B Google Ads accounts optimize for the wrong outcome—celebrating low cost-per-lead while pipeline stagnates and Finance watches budget evaporate into clicks that never become customers. Here’s the CFO-safe framework that connects ad spend to actual revenue.
The Best Real Estate PPC Agencies in 2026: A CMO’s No-BS Guide to Finding Your Lead Gen Partner
Real estate PPC is where the gap between burning cash and printing leads is razor-thin. Here’s my no-BS breakdown of which agencies actually know what they’re doing in 2026.