PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
Google's Smart Bidding Change Hits August 17: The Math Your CFO Needs to See
Your budget-limited campaigns have been quietly outperforming their targets, and on August 17, that free ride ends. If you haven't audited the gap between your stated Target CPA and actual CPA, your CFO will find the variance before you do.
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