PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
Meridian Gives PPC Marketers a CFO-Ready Answer to the Attribution Question
Last-click attribution has been lying to your CFO for years, and Google's open-source Meridian framework finally gives PPC teams a defensible way to prove what their ads actually caused. Here's how to build a measurement capability that Finance can audit, and actually trust.
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