PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
Google's October DV360 API Changes: What Your Programmatic Workflows Need to Survive
Your Structured Data Files will break on October 1 if they reference digital content label exclusions or most sensitive category exclusions. Google dropped this unversioned bombshell with no migration window, and if your brand safety workflows have been stable for years, that stability is about to end.
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