PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
ChatGPT Ads: The Arbitrage Window Your 2027 Budget Shouldn't Miss
CPMs dropped from $60 to $25 in three months. The minimum spend fell from $200K to $50K. If you've been in B2B marketing long enough, you recognize this pattern, a platform scrambling to fill inventory before the auction gets crowded. The question isn't whether ChatGPT Ads will matter. It's whether the arbitrage window will still be open by the time you get budget approval.
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