PaidLab
B2B Paid Media & PPC Performance Strategy
Your paid media engine stops working when you stop asking why.
Paid media is the fastest lever in B2B marketing and the easiest to waste. PaidLab covers paid search, programmatic, and performance strategy for teams that need ad spend to turn into qualified pipeline — not impressions.
Every piece is built around the question most platforms train you to stop asking: why is this working, and what happens when it stops?
B2B Google Ads: The Math Behind Why Most SaaS Campaigns Bleed Budget
Your $45K monthly Google Ads spend is generating 200 leads, but only 18 qualify. The problem isn't the channel, it's that you're optimizing for form fills instead of buying committees. Here's the math on why 40-60% of your budget is pure waste.
The Best LinkedIn Ads Services in 2026: A CMO’s No-BS Guide to Finding Your Perfect Match
LinkedIn advertising is like dating in your forties—you know what you want, you’ve been burned before, and you’re not wasting time on agencies that don’t get you. Here’s my no-BS breakdown of the best LinkedIn ads services and how to find your perfect match without the sales pitch fluff.
Google Ads for B2B: The Math Your CFO Actually Wants to See
Most B2B Google Ads accounts optimize for the wrong outcome—celebrating low cost-per-lead while pipeline stagnates and Finance watches budget evaporate into clicks that never become customers. Here’s the CFO-safe framework that connects ad spend to actual revenue.
The Best Real Estate PPC Agencies in 2026: A CMO’s No-BS Guide to Finding Your Lead Gen Partner
Real estate PPC is where the gap between burning cash and printing leads is razor-thin. Here’s my no-BS breakdown of which agencies actually know what they’re doing in 2026.
The LinkedIn Ads Experts You Actually Need to Know (And Why Most Marketers Are Still Getting This Wr
LinkedIn Ads are the kale smoothie of B2B marketing—everyone knows they’re good for you, but most people are doing them wrong. Let’s cut through the noise and talk about the experts who are actually moving the needle in LinkedIn advertising right now.