DemandWorks
Marketing is only real when it turns into revenue.
Account-Based GTM in 2026: The Playbook Nobody Asked For (But Everyone Needs)
I watched a company generate 10,000 MQLs and still miss their revenue target by a mile - their demand gen team celebrated while sales quietly updated LinkedIn profiles. That disconnect is exactly why account-based GTM has eaten traditional demand gen alive, and why the 2026 playbook requires saying no to accounts that don't fit your ICP.
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