DemandWorks
Marketing is only real when it turns into revenue.
Why Bottom-of-Funnel Content Is Winning in AI Search (And Why Your TOFU Strategy Needs a Reality Check)
If you're still pouring resources into top-of-funnel content hoping ChatGPT will send you traffic, you might as well be printing brochures for a fax machine convention. The data is undeniable: 71% of new leads are now coming through AI search, and they convert at 4.4 times the rate of regular search visitors.
How to Find the Best B2B Sales and Marketing Agency (Without Losing Your Mind—or Your Budget)
Most B2B companies are terrible at picking marketing agencies—they get dazzled by slick pitches and buzzwords, then wonder where their pipeline went. Here’s how to find an agency that actually moves the needle instead of just vanity metrics.
The Best B2B Marketing Agencies in Europe: A CMO’s Field Guide to Finding Your Perfect Match
Choosing a B2B marketing agency is like dating—flashy portfolios don’t guarantee chemistry in strategy sessions. After two decades in the game, here’s your field guide to Europe’s distinctive B2B agency landscape and how to find your perfect match without losing your mind.
CPV Meaning: What Cost Per View Actually Tells Your CFO (And What It Doesn’t)
Every quarter, I watch marketing leaders walk into board meetings with video campaign reports that make Finance squint. The culprit is usually CPV—cost per view—a metric that sounds straightforward until someone asks what “view” actually means and whether it moved pipeline.