DemandWorks

The 7-Step SaaS GTM Framework: Your Roadmap to Capital-Efficient Growth in 2026

Here's the thing about go-to-market strategies in 2026 – it's a bit like being a DJ at a wedding, except the guests have already researched your competitors before you say hello. Welcome to the dark funnel era, where 35% of B2B SaaS companies are facing decline with rising CAC costs.