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Reddit Just Opened a Performance Auction for Lead-Gen Buyers: The Two-Event Conversion Schema That Stops It From Pacing Like Cheap Meta

Reddit Just Opened a Performance Auction for Lead-Gen Buyers: The Two-Event Conversion Schema That Stops It From Pacing Like Cheap Meta

Reddit's $2.2B ad revenue surge has B2B marketers taking notice, but most campaigns burn budget on low-quality leads within 72 hours. The fix isn't abandoning Reddit—it's implementing a two-event conversion schema that teaches the auction to optimize for qualified pipeline, not just form fills.

BY SLOANE ·

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