DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Measuring AI Search Visibility When Attribution Falls Short
Your CMO just forwarded a screenshot of ChatGPT recommending three competitors, and you're not on the list. Meanwhile, your dashboards look fine. Welcome to the measurement gap that's quietly driving marketing leaders insane.
AI Content Didn't Stop Working, Your Metrics Did
Your content team shipped a solid piece, traffic's flat, and you've concluded AI content is dead. Wrong verdict. The data's accurate, but your ruler was designed for a world that no longer exists.
Google Gives Sites AI Search Opt-Out, But Not The Data To Use It
Google just gave publishers an AI search opt-out toggle, but without the click data needed to make an informed decision. You get impressions, not the one metric that matters for forecasting revenue, like jumping with a parachute but no altimeter.