DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
The 30% Problem: Why Your Sales Team Is Busy But Not Selling
Your sales reps are working hard, they're also spending 70% of their time doing everything except selling. Here's why 84% of B2B reps missed quota last year, and the five moves that actually fix it.
Your Buyers Already Know Who They're Buying From. Do They Know You?
Ninety-five percent of the time, the vendor who wins a B2B deal was already on the buyer's shortlist before the buying process officially began. If you're not building familiarity before buyers start looking, you're not even in the race.
Likelihood to Buy: The Metric That's Quietly Rewiring B2B Growth
Forty-two percent of B2B companies missed their revenue targets last year, not because they lacked ambition, but because they were confident they wouldn't. The companies pulling ahead aren't the ones with the biggest budgets. They're the ones who've figured out which deals are actually going to close.
The Growth Playbook Nobody Wants to Hear: Why Your SaaS Strategy Is Probably Backwards
Most SaaS companies are burning $2 in sales and marketing for every $1 of new ARR while AI-native competitors like Cursor hit $2B ARR with just 30 employees. The growth playbook has fundamentally changed, and if you're still running 2019 strategies, you're already losing.
AI in B2B Sales: The Difference Between Sprinkled and Strategic
Most B2B sales teams are AI-sprinkled, not AI-strategic, which explains why 42% abandoned their initiatives last year. The difference between success and failure comes down to connected workflows, clean data, and knowing where humans still matter most.