DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
AEO for Demand Generation Teams: How to Generate Qualified Pipeline as AI Reshapes Buyer Discovery
Your funnel has a new top, and you can't see it. With 51% of B2B buyers now starting vendor research in AI chatbots, the shortlist is being built in conversations your attribution model will never capture. Time to start looking.
Why Your B2B PPC Metrics May Be Lying to You
Your Google Ads dashboard says the campaign is working. The CRM says otherwise. When your sales cycle runs 84 days and involves six to ten decision-makers, a 28-day attribution window captures a fraction of the conversions your campaigns actually influence.