DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
The B2B Marketing ROI Problem Nobody Wants to Admit
Your CFO wants proof that last quarter's $2.3 million marketing spend actually generated revenue. You're about to present a story held together with duct tape and optimism. Welcome to B2B marketing attribution in 2026, where the rules have fundamentally changed.
When Attribution Goes Dark, Build an Evidence Stack
Your CFO wants to know which campaigns actually drove pipeline, but 38% of B2B attribution is now structurally untrackable. Here's how to build an evidence stack that proves marketing impact when traditional attribution fails.