DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Google Now Reports AI Search Impressions. Here's How To Read Them
Google finally shipped AI impression data in Search Console, but the report is missing clicks, queries, and everything else that matters for revenue attribution. Here's how to extract signal from the noise, and a two-week pilot plan to figure out if it's worth your time.
Adobe's CX Enterprise Coworker: The CFO-Safe Case for Agentic Marketing Orchestration
Adobe just launched CX Enterprise Coworker to solve the 68-percentage-point gap between AI adoption and production deployment in enterprise marketing. While 79% of enterprises have adopted AI agents, only 11% run them in production, and Adobe's betting their orchestration layer can separate the winners from the 88% who fail.
AI Skills: From Prompt Fatigue to Repeatable Revenue
Every marketing team has the same AI complaint: powerful tools with brutal setup tax. Skills change that equation by teaching AI assistants to do specific jobs consistently, turning one-off experiments into repeatable revenue drivers.
The 6% Problem: Why Your AI Marketing Stack Isn't Delivering
80% of marketing teams feel AI pressure, but only 6% have actually embedded it into daily workflows. The gap isn't about tools, it's about data foundations that most teams are building on duct tape and wishful thinking.
The AI SEO Strategy That Helped a SaaS Company Generate 302 Monthly Demos
When 51% of B2B buyers start their vendor research in AI chatbots instead of Google, traditional SEO isn't enough anymore. Here's how one SaaS company cracked the code on AI engine optimization and doubled their monthly demos.
ChatGPT Ads via Criteo: A CFO-Ready Pilot Framework
Criteo's ChatGPT integration is showing 2x conversion rates, but the measurement gaps make CFO approval tricky. Here's how to structure a pilot that Finance will actually sign off on.
B2B Buyers Trust AI Less Than Marketers Think
While 75% of marketing leaders say AI is critical to their strategy, only 19% of consumers feel excited about it. This massive trust gap isn't just a perception problem—it's a revenue leak that's reshaping how B2B buyers make decisions.