DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
How to Build a DTC First-Party Data Ad Engine That Scales Past $65M
Most DTC brands hit a wall between $20M and $50M because their tracking infrastructure is bleeding 30-40% of conversion signals. Here's the three-layer architecture that recovers that data and makes every acquisition dollar work harder.
Activating First-Party Data Across the B2B Journey
Eighty percent of B2B deals are won before first contact, yet most organizations can't activate their first-party data when it matters. Here's how to build the activation architecture that influences buying committees across 272-day journeys.
Privacy-Compliant Ad Tracking in 2026: A CFO-Ready Playbook
Your tracking stack is bleeding data and legal exposure while GDPR fines exceed €7.1 billion. This CFO-ready playbook covers the three moves that actually work: server-side infrastructure, consent enforcement, and first-party data strategy.