DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Skills, Connectors, Plugins: The Extension Layer Your CFO Will Actually Ask About
Your marketing team installed three Claude extensions and the token bill jumped 40%. Skills, connectors, and plugins aren't three parallel choices, they're three different layers solving different problems. Here's the framework that'll keep your CFO from asking uncomfortable questions.
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