DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Half Your Audience Data Is Wrong Before You Even Bid
By the time your audience segment hits the bid stream, it's already lost half its accuracy. Magnite's new Truthset integration finally makes that degradation visible, and configurable. Here's what the math actually looks like and how to test whether premium data tiers are worth the CPM bump.
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