DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Salesforce Winter '27: Ten Updates That Change the Marketing Math
Salesforce Winter '27 isn't incremental, it's the release where agents start owning entire campaign workflows. I dug through the sandbox feedback to find the ten updates that actually change your marketing math.
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