DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
More Buyer Signals Won't Tell You What Buyers Need Next
We've gotten really good at knowing what buyers did. We know who clicked, who downloaded, who visited the pricing page at 2 a.m. But most of us still can't answer the question that actually matters: what does this buyer need to do next?
The Seams Are Showing: Why Your Touchpoint Obsession Is Killing Customer Loyalty
Every department hit its number. And the customer concluded that nobody was actually paying attention. I've watched this movie play out at three different companies this year alone, and the data on the perception gap between executives and customers is brutal.
The Onboarding Paradox: You Won the Deal, Now Don't Lose the Customer
You spent six months nurturing that lead, survived three rounds of demos, and aged five years in pricing negotiations. Then you fumbled the handoff and watched them walk. Here's how to stop treating onboarding like an afterthought and start treating it like the brand-defining moment it actually is.
Adobe's CX Enterprise Coworker: The CFO-Safe Case for Agentic Marketing Orchestration
Adobe just launched CX Enterprise Coworker to solve the 68-percentage-point gap between AI adoption and production deployment in enterprise marketing. While 79% of enterprises have adopted AI agents, only 11% run them in production, and Adobe's betting their orchestration layer can separate the winners from the 88% who fail.