DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Salesforce's Bet: CRM Context as the Moat Around AI Agents
Salesforce just declared that the AI agent war won't be won by the best model, it'll be won by whoever owns the richest customer context. With Agentforce already at $1.5B ARR and a new governance layer that spans third-party agents, they're betting 25 years of CRM data is the moat competitors can't cross.
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