DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
The 272-Day Problem: Why Your Content ROI Math Is Probably Wrong
If you're measuring content marketing ROI like a paid search campaign, you're probably undervaluing your best assets by a factor of three. The average B2B journey takes 272 days, and 81% happens before sales even says hello. Time to fix your math.
4 Blockers Standing Between You and Content That Converts
Your leads aren't ghosting you because your product is bad, they're ghosting you because your content isn't helping them sell you internally. Four blockers are killing your conversions, and one underused strategy knocks down all four.
The Blog Post Your CFO Will Actually Read
Your blog generates 15,000 sessions a month, but when your CFO asks how many turned into revenue, nobody has a good answer. Here's how to stop treating content as a creative outlet and start treating it as a revenue instrument your finance team can actually trust.
The CFO Conversation Nobody Wants to Have (And How HubSpot Cracked It)
Fifty million impressions a month. Seventy people. Seventeen YouTube channels. And yet the most interesting thing HubSpot's VP of Content said wasn't about scale, it was about the question every content marketer dreads: 'How do I explain this to my CFO?'
AI Brand Visibility Tracking: How to Do It the Right Way
Your brand might be crushing it on Google and still be invisible to half your potential buyers. ChatGPT's sources have only a 12% overlap with Google's top results, which means you could be dominating traditional SEO while AI recommends your competitors to 900 million weekly users.