DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
35 Use Cases for Claude Code with Ahrefs MCP: The CFO-Safe Playbook
Your marketing team is still exporting CSVs while competitors run competitive analyses in seconds through Claude Code. Here are 35 ways to connect Ahrefs via MCP and finally spend your time on decisions, not data wrangling.
Google's Full-Web Search API Is Now Partner-Only. Here's What That Means for Your Martech Stack.
If you've been running programmatic search queries through Google's Custom Search JSON API, your clock is ticking, January 2027 marks the hard sunset. Here's what's actually changing, which workflows are at risk, and the 90-day migration checklist you need to start now.
How to Build Your First AI SEO Agent: A Finance-Ready Walk-Through
Your marketing team is burning 15-20 hours weekly on SEO tasks that follow the exact same pattern. Here's how to build an AI agent that collapses that sprawl into a single auditable workflow, complete with the ROI math your CFO actually wants to see.
Your AI Visibility Dashboard Is Missing Half the Picture
Your AI visibility dashboard is lying to you. Mentions and citations measure completely different outcomes, and conflating them is why your AEO investment isn't connecting to pipeline.
When ChatGPT Forgot Semrush Existed: A Case Study in AI Visibility
Semrush launched AI visibility tools, then discovered ChatGPT was recommending every competitor except them. The disconnect between being cited and being recommended reveals the marketing measurement problem of 2026.