DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
The CFO's CDP Question: Packaged or Composable?
Your CFO wants to know why you're paying for another data platform when you already have a warehouse. The answer isn't about architecture, it's about your data engineering capacity, activation latency needs, and tolerance for vendor coordination chaos.
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