DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
More Buyer Signals Won't Tell You What Buyers Need Next
We've gotten really good at knowing what buyers did. We know who clicked, who downloaded, who visited the pricing page at 2 a.m. But most of us still can't answer the question that actually matters: what does this buyer need to do next?
ChatGPT Is Sending You Better Leads. Are You Ready to Answer the Phone?
Calls referred by ChatGPT convert to qualified leads at 49%, roughly 10 points higher than any other marketing channel. The buyers are already there. The question is whether you're ready to answer.
Google AI Mode Ads Just Changed the Game. Your Lead Quality Metrics Didn't Get the Memo.
Your prospects are having eight-minute conversations with AI-powered ads before they even hit your landing page, but your lead quality metrics are still stuck in the keyword era. Google's AI Mode just rewrote the rules of buyer intent, and most teams are about to learn the hard way that engagement doesn't equal qualification.
DemandScience Pricing Too Expensive? 7 Alternatives That Do More for Less in 2026
Your CFO just asked why you're spending six figures on DemandScience when it still requires three other tools to run campaigns. Here are seven alternatives that deliver better targeting, control, and ROI without the premium managed service markup.