DataWorks
Without visibility, you're flying blind. Without correlation, you're guessing.
Your Attribution Dashboard Is Lying to You by About 24 Points
Most marketing teams trust their attribution reports like pilots trust altimeters, but the gap between what your dashboard claims and what actually happened is large enough to blow your CAC payback model. The 24-point delta between attributed conversions and incremental lift isn't just a measurement curiosity—it's a capital allocation problem that's systematically distorting your budget decisions.
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