DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
AI Search Optimization: A 30-Day Plan for B2B SaaS Teams
I asked ChatGPT for software recommendations last week. My company wasn't mentioned. Neither was our biggest competitor who outspends us three-to-one. The playing field just got reshuffled, and here's your 30-day plan to get back in the game.
Find Your Fastest Path to Scalable Growth
Seventy-eight percent of companies that find product-market fit still fail to scale. That's not a product problem, that's a scaling problem. Here's the sequence that separates case studies from cautionary tales.
The Growth Playbook Nobody Wants to Hear: Why Your SaaS Strategy Is Probably Backwards
Most SaaS companies are burning $2 in sales and marketing for every $1 of new ARR while AI-native competitors like Cursor hit $2B ARR with just 30 employees. The growth playbook has fundamentally changed, and if you're still running 2019 strategies, you're already losing.
The CFO's Paid Ads Audit: Where Neil Patel's Archive Meets 2026 Unit Economics
Most marketing teams treat paid ads as a volume game until Finance runs the real numbers: CAC payback stretching past 18 months and a growing gap between dashboard metrics and P&L reality. The 2026 reality demands a harder question: are your paid media dollars actually shortening time-to-revenue, or just buying activity?