DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Amazon DSP Meets ChatGPT: What the Pilot Means for Your Media Mix
Amazon just opened the door to ChatGPT inventory through its DSP, and the real question isn't whether conversational ads are interesting, it's whether you can model the economics and justify the spend to your CFO. Here's the framework for deciding if this pilot deserves your budget.
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