DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Your AI Visibility Dashboard Is Lying to You
That 12-point lead over your competitor in ChatGPT citations? It might be the statistical equivalent of flipping a coin three times and declaring yourself a probability genius. New research quantifies what many suspected: AI visibility metrics are snapshots of a moving target, not fixed competitive intelligence.
Nobody Knows How Visible Your Brand Is in AI Search. That's Actually Fine.
Every AI visibility number on your dashboard is an educated guess at best, built on probabilistic estimates rather than actual data. But once you stop fighting that reality and accept the uncertainty, you can actually start making smarter decisions about measuring what matters.
When ChatGPT Forgot Semrush Existed: A Case Study in AI Visibility
Semrush launched AI visibility tools, then discovered ChatGPT was recommending every competitor except them. The disconnect between being cited and being recommended reveals the marketing measurement problem of 2026.