DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Microsoft Clarity Now Shows Whether AI Bots Are Takers or Givers
Six thousand scrapes for one referral, that's the ratio Microsoft Clarity is now surfacing for some AI operators. Finally, we have a single, defensible metric to show finance whether AI bots are extracting value or returning it.
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