DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Optimizely's AEO Platform Turns Log Data Into a Marketing Requirement
Most marketing teams measure AI visibility by running prompts through ChatGPT. Optimizely's new AEO platform makes a different bet: that log-level data showing what AI agents actually do on your site is the measurement that matters, and that changes who needs to be in the buying conversation.
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