DataWorks
Without visibility, you're flying blind. Without correlation, you're guessing.
B2B Buyers Trust AI Less Than Marketers Think
While 75% of marketing leaders say AI is critical to their strategy, only 19% of consumers feel excited about it. This massive trust gap isn't just a perception problem—it's a revenue leak that's reshaping how B2B buyers make decisions.
AI Video Editing: The CFO-Safe Case for Accelerating Production Without Sacrificing Quality
The math on video production has fundamentally changed – AI-assisted workflows deliver 60-80% cost savings and compress production time from days to hours. For B2B marketing leaders facing CFO scrutiny, the question isn't whether AI video tools work, but whether they work well enough to justify reallocating budget from traditional production.
When ABM Meets Attribution: The B2B Marketing Power Couple of 2026
B2B marketing in 2026 is like being a DJ at a wedding – you've got to read the room and prove your worth while targeting accounts that actually matter. The marriage of ABM and attribution isn't just changing how we measure success; it's redefining what winning looks like entirely.
The Measurement Problem Nobody Wants to Talk About (But Every CMO Should)
Here’s a confession that might get my CMO card revoked: I’ve celebrated marketing pipeline numbers that were about as reliable as next month’s weather forecast. In 2026, it’s time for an honest conversation about what measurement actually matters.
Startup Analytics: The CFO-Safe Framework for Turning Metrics Into Revenue Decisions
Every board meeting, someone asks “How do we know this is working?” If your answer involves hand-waving about brand awareness, you’ve already lost the CFO. Here’s the framework that makes analytics board-ready, not just marketing-pretty.
B2B Intent Data: A CFO-Safe Framework for Separating Signal from Noise
Intent data has gone from niche tool to mainstream marketing budget item in three years. Most companies are using it wrong. Here's a framework that separates genuine signal from expensive noise.