DataWorks
B2B Marketing Data, Attribution & Analytics
Without visibility, you're flying blind. Without correlation, you're guessing.
Most marketing teams are rich in dashboards and poor in answers. DataWorks covers attribution, measurement infrastructure, and the intelligence layer that makes every other marketing investment legible.
Without visibility you are flying blind; without correlation you are guessing — this section is about replacing both with evidence.
Measuring AEO: A 3-Layer Attribution Framework
Your CFO wants to know what that ChatGPT citation delivered, and you've got nothing, because every attribution model you've ever used assumes somebody clicked. Here's the three-layer framework that actually connects AI visibility to pipeline.
Your AI Visibility Dashboard Is Missing Half the Picture
Your AI visibility dashboard is lying to you. Mentions and citations measure completely different outcomes, and conflating them is why your AEO investment isn't connecting to pipeline.
Prompt Tracking: How to Find (and Fix) Your AI Visibility Gaps
You could be ranking number one on Google and still be completely invisible to the people who matter most. Your potential customers are asking ChatGPT and Perplexity for recommendations, and those models might not include you at all. Here's how to find out if you're being left out of the conversation.
Microsoft Clarity Now Shows Whether AI Bots Are Takers or Givers
Six thousand scrapes for one referral, that's the ratio Microsoft Clarity is now surfacing for some AI operators. Finally, we have a single, defensible metric to show finance whether AI bots are extracting value or returning it.
AI Visibility Tools in 2026: What Actually Moves the Number
Your AI visibility dashboard shows the drop, but where's the fix? I broke down what Scrunch AI alternatives actually deliver, from Ahrefs Brand Radar's 243M real prompts to tools that close the loop from insight to shipped content.
Your AI Search Dashboard Is Lying to You
That 40% traffic drop has your boardroom in panic mode, but here's the twist: you might be winning the old game while losing the new one entirely. When AI Overviews appear on nearly half of all Google searches and crater click-through rates by 61%, your measurement stack isn't lying, it's just not telling you the truth that matters.
AI Search Visibility ROI: How to Measure What Matters (& Ignore What Doesn't)
Your brand just got mentioned in a ChatGPT answer and your analytics dashboard stayed completely silent. Welcome to the measurement problem that's keeping CMOs up at night, and the framework that actually connects AI visibility to pipeline.
Your AI Visibility Dashboard Is Lying to You
That 12-point lead over your competitor in ChatGPT citations? It might be the statistical equivalent of flipping a coin three times and declaring yourself a probability genius. New research quantifies what many suspected: AI visibility metrics are snapshots of a moving target, not fixed competitive intelligence.
The Black-Hat Playbook for AI Visibility Is Already Here. And It's Predictable as Hell.
The moment a new channel becomes valuable, someone figures out how to game it. AI visibility is no different, except the consequences of getting caught are catastrophically worse. Here's what's actually happening and why the shortcuts will burn you.