BrandWorks

For Inclusive Content, Think 'We,' Not 'He' and 'She'

If your content is still defaulting to "he" and "she" like it's 1995, you're not just behind the times – you're actively telling a chunk of your audience that they don't exist. This isn't about being "woke" – it's about basic marketing math that could be costing you 80% of your audience.