DemandWorks
B2B Demand Generation & Pipeline Strategy
Marketing is only real when it turns into revenue.
Demand generation is where marketing either becomes revenue or becomes noise. DemandWorks covers full-funnel strategy, lead-to-revenue frameworks, and pipeline acceleration for teams accountable to a number.
The through-line: marketing is only real when it turns into pipeline you can defend in a board meeting.
The Definitive White Paper Distribution Strategy for 2026
Your white paper isn't a PDF, it's a pipeline asset, a brand signal, and increasingly, a citation source for AI engines shaping how buyers discover solutions. If you're still playing the 2019 'gate it and run LinkedIn ads' game, here's what's actually working now.
The Science of B2B: What 6sense's Research Actually Tells Us About Modern Buying
95% of winning vendors were already on the buyer's shortlist before anyone picked up the phone. 6sense's longitudinal study of 4,000 B2B buyers is dismantling marketing's most cherished assumptions about how deals actually get won.
Japan Wasn't Behind. The Rest of Us Just Caught Up.
For twenty years, we treated Japan's B2B buying behavior as an outlier that needed to "catch up." Turns out, they were twenty years ahead—and the 2025 buyer research proves the global B2B buyer has finally become the Japanese buyer.
The B2B Facebook Ads Playbook: What Actually Works in 2026 (And What’s Just Noise)
Facebook for B2B? It’s like showing up to a house party in a business suit—but with the right strategy, it delivers $0.97 CPCs versus LinkedIn’s $5.26. Here’s what actually works when 70% of B2B buyers are scrolling Facebook while making purchasing decisions.